Cookies policy
Last updated: April 2026.
What cookies are
A cookie is a small text file that a website saves to your device (computer, tablet, phone) when you visit it. Cookies help the site remember things like whether you've accepted the cookie banner, or let owners see aggregate statistics about how the site is used. Some cookies are essential for a site to work; others are optional.
Our default: analytics denied
We default analytics to denied until you opt in via the banner. This site uses Google Consent Mode v2. That means Google's tags load in "denied" state by default — no analytics identifier is written, and no advertising or personalisation data is sent — until you grant consent through the cookie banner. If you choose "Reject all" (or never interact with the banner), only the strictly necessary cookies below are set.
The cookies we use
1. Strictly necessary (always on)
These cookies are essential for the Site to function. They don't need your consent under PECR / UK GDPR.
| Name | Purpose | Duration |
|---|---|---|
syntek_session | Maintains your session while you browse — e.g. remembering you've submitted the contact form so we don't show the empty form again. | Session (deleted when you close your browser) |
syntek_consent | Stores your cookie-banner choice so we don't keep asking. | 6 months |
2. Analytics (consent required)
These cookies are only set after you click "Accept" on the banner. They let us measure aggregate, pseudonymous traffic patterns — which pages are useful, which are not — so we can improve the Site. We do not use them for advertising or remarketing.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Assigns a pseudonymous identifier to distinguish returning visits. | 2 years |
_ga_XXXXXXXX | Google Analytics 4 | Stores GA4 session state for our specific measurement ID. | 2 years |
3. Functional
None by default. If we add embedded video (YouTube) or a chat widget in future, we'll list the cookies here and they will also be gated behind consent.
4. Advertising / marketing
None. We do not run display-advertising pixels, remarketing tags, or social-media tracking cookies on this Site.
How to change or withdraw your consent
You can change or withdraw your consent at any time by clicking the "Cookie settings" link in the footer of this page, or by clearing the syntek_consent cookie in your browser settings — the banner will then reappear on your next visit.
You can also block or delete cookies directly in your browser. The ICO has a helpful guide, and browser help pages cover the specifics for Chrome, Firefox, Safari and Edge.
How Consent Mode v2 works in practice
- On first visit, our tag manager loads Google's tags in
default deniedstate (ad_storage,analytics_storage,ad_user_data,ad_personalizationall denied). - If you accept analytics only,
analytics_storagemoves togranted; ad-related flags stay denied. - If you reject everything, all four remain denied and Google receives only anonymous "pings" with no identifier — these are not used for ads and are kept only to estimate conversion rates in aggregate.
- Your choice is remembered in
syntek_consentfor 6 months, after which we ask again.
Do Not Track (DNT) and Global Privacy Control (GPC)
Where your browser sends a GPC signal, we treat that as a signal to keep analytics in default-denied state. DNT is not a formal standard in the UK, but we respect it on the same basis.
Contact
Questions about cookies should go to privacy@synteksolutions.co.uk. For more on how we handle personal data generally, see the privacy policy.