Microsoft Azure
The default choice for businesses already on Microsoft 365. Tight integration with Entra ID, Defender, Intune and Windows. Best for lift-and-shift of Windows servers and .NET apps.
Azure hostingThree public clouds, one UK support team and one monthly invoice. We architect the workload, deploy the infrastructure and manage the running costs — so you don't need a cloud architect on staff.
All three do the same core job — run virtual machines, store files, host databases. Where they differ is what sits beside them and how they price. We pick the cloud that fits the workload, not the cloud we have a mug for.
The default choice for businesses already on Microsoft 365. Tight integration with Entra ID, Defender, Intune and Windows. Best for lift-and-shift of Windows servers and .NET apps.
Azure hostingThe broadest service catalogue and the one most software vendors build for first. Strong for bespoke apps, data processing, and teams that already have AWS habits.
AWS hostingStrongest for data, analytics and businesses deep in Google Workspace. BigQuery and Looker punch above their weight for SMEs with real reporting needs.
Google Cloud hostingWindows file server or SQL — usually Azure. Linux app stack — usually AWS. Data warehouse or heavy analytics — usually Google. A website — any of the three, but the cheapest answer is often none of them.
If you're a Microsoft 365 house, Azure's cheaper to integrate and easier to admin. Google Workspace businesses get single sign-on and reuseable identity with GCP. AWS is the "none of the above" that works with everything.
All three clouds will let you burn money without telling you. A small estate with us managing it lands around £200–£1,200 per month — predictable because we set budgets and alerts, not because we hoped.
UK-only for most regulated clients — all three have UK regions (London for Azure/AWS, London and Frankfurt for GCP). We default to UK South / eu-west-2 / europe-west2 unless there's a reason not to.
Written design before anything is clicked. Networks, subnets, identity, backup and cost budgets agreed up front.
Infrastructure-as-code where it makes sense — Bicep on Azure, CloudFormation or Terraform on AWS, Deployment Manager or Terraform on GCP. Redeployable, not hand-built.
Uptime, performance and security alerts piped into our 24/7 ticketing. You don't watch the console — we do.
Monthly spend review against a budget. Right-sizing, reserved instances and savings plans where they pay back inside 12 months.
Snapshot, object replication and cross-region DR to your agreed RTO/RPO. Tied into our wider backup service.
We bill you in GBP including VAT. No hunt around a portal to work out what you spent on what.
Book a 60-minute scoping call. We'll compare the three for your specific workload and send a written recommendation.